11 März 2019

Advertising Mascots: Creating and Protecting in 2019


China has become a highly competitive market. Companies here are crawling to get just a few seconds of attention from consumers. When they succeed, infringers are quick to react and take advantage of what others have done. In that respect, creating and protecting in 2019 is way different from a few years ago.

Advertising mascots are key, with a growing range of forms (e.g. emoticons, GIFs, stickers, memes) and channels (e.g. flesh-and-bone KOLs, virtual KOLs).

The same goes for IP protection: new tools are available in 2019, and they should be taken into consideration.

Let’s see how developing advertising mascots works live with Benoit Raoult, the Shanghai-based guru in this field. Two major legal firms (i.e. LEAF and LLR) will also elaborate on protection tips and blockchain-style solutions.

Q&A afterwards.


Date: Thursday, 14 March 2019

Time: 6:30 pm – 8:00 pm

Language: English

Fees: Free, strictly reserved to CCI FRANCE CHINE Members

Venue: CCI FRANCE CHINE Shanghai Office

2/F, Mayfair Tower, 83 Fu Min Road, Shanghai 200040, P.R.C.


Benoit RAOULT CEO, Dunho

Born and raised in Celtic-influenced Brittany (France), Benoit Raoult is a computer science engineer with over 15-year experience of entrepreneurship in North America, Europe and Asia. Benoit has been successful so far in developing software, exhibiting his photography work, providing consulting expertise in healthcare and corporate digitalization. In addition to B2B-oriented Jumo, Benoit established in 2017 Dunho, a character branding agency that engages audiences through illustrative content.

Bruno GRANGIER Partner, Leaf

Founding Partner of multi-award winner Leaf law in Shanghai, Bruno Grangier is a lawyer based in China since 2004. He has worked in M&A for major international law firms in Shanghai, Hong Kong and Paris, and is officially registered with the Chinese Ministry of Justice. He has gained extensive experience in transactions and negotiations across China, conducting many M&A and private equity operations, joint ventures with both private and public partners, as well as crisis management.


FENG Shujie Senior IP Counsellor, Law Professor, LLR-HD

Feng Shujie is professor and senior counsellor at LLR-HD, a Paris-headquartered European IP firm with offices in Beijing and Shanghai. Shujie has rich experience in advising companies on the protection of intellectual property. With a Ph.D. of Pantheon-Sorbonne University, Shujie is also Vice-President of the Trademark Case-Law Committee of the Supreme Court.


Séverin MÉLÈS Managing Director, Vidon (Shanghai) IP Law Group

Séverin Mélès is an IP counsel at Vidon IP Law Group, a French headquartered IP boutique with several offices across Europe and Asia. Séverin is involved in all kinds of IP-related cases (invention patents, design patents, trademarks, copyright).


For more information, please visit CCI France Chine’s events page.